MIXI
MIXI is a martini mix brand aiming to bring together both high quality drinks with easy, at-home cocktail making. Three MIXI flavors were created, initially inspired by the popularity of the espresso martini. A creative point of purchase display evokes the image of trays of martinis being carried through a crowded restaurant on a busy Friday night. MIXI allowed me to combine my love for both graphic and product design, and create a comprehensive system that allowed users to bring the excitement and enjoyment of a specialty cocktail to their home kitchens.
Product Profile
MIXI
Name
Pre-mixed cocktail cans used to make martinis easily at home, with dirty martini, lemon drop martini, and espresso martini flavors.
Description
Busy young professionals that like to host gatherings with friends and family and enjoy trying new cocktails.
Target audience
Art deco, bold, classy
Brand personality
Eye-catching packaging, minimal ingredients, minimal preservatives, fun flavors.