Genero
In this brand series project, I pushed myself to add more detail and texture into my designs. I aimed to create a fun yet classy brand with a vintage feel. Working will small spaces and bright colors taught me the importance of consistent design elements to achieve a cohesive look.
Product Profile
Genero
Name
Mid-range candles, matches, and sprinkles for parties
Description
Families wanting high-quality products with a vintage, whimsical feel
Target audience
Whimsical, playful, elegant
Brand personality
Eye-catching packaging, high quality products, and a comprehensive product system
