Bosco
Challenged to make a die-cut pasta brand, I used primary colors and simple shapes to appeal to adults and children alike. Inspire by the children’s book “Cloudy with a Chance of Meatballs,” Bosco’s box features macaroni raining from the sky into the bowls of hungry families. This project allowed me to expand my prototyping skills, as well as explore more detailed design elements.
Product Profile
Bosco
Name
Family, heritage pasta company
Description
Families and young people wanting a quick, simple, delicious meal with clean ingredients
Target audience
Whimsical, playful, simple
Brand personality
Eye-catching packaging, simple ingredients, family heritage, local manufacturing