Bosco

Challenged to make a die-cut pasta brand, I used primary colors and simple shapes to appeal to adults and children alike. Inspire by the children’s book “Cloudy with a Chance of Meatballs,” Bosco’s box features macaroni raining from the sky into the bowls of hungry families. This project allowed me to expand my prototyping skills, as well as explore more detailed design elements.

Product Profile

Bosco

Name

Family, heritage pasta company

Description

Families and young people wanting a quick, simple, delicious meal with clean ingredients

Target audience

Whimsical, playful, simple

Brand personality

Eye-catching packaging, simple ingredients, family heritage, local manufacturing

Value proposition

Moodboard

Ideation


Final Design Direction

Final Design